A Fantastic Social Media Manager Is, in the Words of Ron Burgundy, “The Balls”
The majority of socially engaged internet users have expressed interest in the position of social media manager. It’s difficult not to. Especially when some people believe that you can make a lot of money by publishing updates on Facebook. Hardly.
In some ways, managing social media is similar to performing stand-up comedy. Your ability to engage with your audience is crucial, and you must do so promptly. You need to know whether the audience is laughing at your jokes in real-time in order to do this. If you are able to pull this off, the crowd will be yours.
So how does one go about being a social manager? What’s more, how do you develop into a superb social manager?
Some people will be surprised by the response. To begin with, you must desire it. Secondly, you must adore it. Third, you must study it. Even if you check off all of these items, you should still consider whether you are a social person. A career as a social media los angeles is probably not for you if the answer is no.
Let’s Look at the Statistics
- “Social media manager” returns 57,910 results on LinkedIn.
- Currently, social networking has surpassed porn as the most popular website activity, and 97% of all internet users look for local companies online.
- 71% of customers who get a prompt response from a brand on social media say they are inclined to promote that business to others.
- Currently, content generation, delivery, and promotion account for an average of 25% of marketing costs.
- 78% of small businesses use social media to gain new clients.
- More than half of global business leaders awarded their organization a score of 3 or lower when asked to rate the social business maturity of their company on a scale of 1 to 10.
But the Fact That Applies to This Essay the Most Is This
Only 12% of those that use social marketing believe they do it effectively.
Some significant advantages come with managing social media in a freelancing environment. The fact that you are your own employer is the most obvious. You are the only one who has the power to decide. You establish the policies and submit the invoices. Heck, if you wanted to spend the entire day working on the computer in your pajamas.
Money is the other. Although it is a sought-after position, businesses are still having trouble adjusting to it. Some businesses are ready to invest significantly in effective social media in los angeles ca because they recognize and comprehend the value social media may have for their business. You can choose how to establish your costs and price properly as you are your own employer.
The ease of entrance is another appealing factor. Anyone may start a freelance social management business in a short amount of time thanks to minimal startup costs and a wealth of web resources (like this one!).
I’ll share my experience with you momentarily, but let’s first look at the fundamental abilities you’ll need to succeed as a social media manager.
Marketing Expertise
You ought to be well-versed in the fundamentals of marketing. Although some marketing knowledge would be helpful, there are plenty of excellent tools online.
Experience
Your background need not be solely based on your personal experiences. Have you long maintained your own social media accounts? Do you understand what customers want from you and how to effectively manage your own social media accounts?
Sociable
This was mentioned briefly at the outset of the article. Being a social media manager is not for you if you are an introverted person who dislikes interaction with others and isn’t extremely outgoing. Sure, you can hide behind a keyword and monitor for a while, but eventually, clients will want to meet in person, talk on the phone, or use Skype.
Project Administration
Prince2 certification is not required, however you must be proficient in project and time management. Managing social media accounts for numerous clients at once is standard practice. It’s crucial to keep track of everything to prevent overload.
Technological
Online social media is a thing. Consequently, you must possess a certain level of computer literacy. A solid understanding of social technology will improve your offerings and guarantee that you stay current with social trends and advancements.
Communication
It almost goes without saying that you need effective communication skills if you plan to interact with clients while representing a business.
Personality
Employing personality less individuals to represent their brands is typically not a priority for businesses. They find it to be unappealing to their audiences.
Responsiveness
I’ve mentioned it a few times, but social media moves quickly. Imagine if one of your social tasks involved a lot of customer service and you neglected to address any issues or questions for several weeks. Online users desire quick responses. Being able to meet these needs will benefit both you and your client.
Entrepreneurial
You must be a self-starter if you want to work as a freelance social media manager. You should be prepared to go above and above and take some risks along the way. How would it impact you if you don’t find a job that pays enough in a month?
Multitasking
A skilled social media manager must be able to handle a variety of jobs with ease.
Organization
In order to provide the best social media management services, you should always be well organized. I keep myself organized using a variety of conventional tools, including calendars, whiteboards, and task lists. I also use a lot of internet tools for organization, like Thunderbird for centralized access to all of my email accounts, Dropbox for simple document sharing with customers, and bookmarks for keeping track of all the websites I routinely visit.
Strategic Analysis
As a social media manager, it helps to be able to plan campaigns ahead of time and occasionally think creatively when necessary. Being able to give a clear and succinct approach is crucial since clients frequently want to know how you will handle a situation before allowing you to handle it.
