Why Social Media Marketing Is Important to Your Business

Social Media

SMM, the new tool in the business arena, has shown a promising rise the recent years. The web world is going gaga over it & Social media has shown a 100 percent higher lead-to-close rate than outbound marketing. Today nearly 84 percent of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is, using social media as a marketing tool is a sure shot way to grow your brand!

Not having an active social media presence is like living in ancient times. But, people may ask, what is smm going to do for me? Do I need it? Yes. Yes, you do. Just check out the reasons why:

Increased Web Traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, and well-placed social media posts can make a difference. For example, a single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Boost SEO

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and floating out there, forgotten and ignored. Therefore, driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs) (SERPs).

Connect with Consumers & Industry Leaders

Social media leads to real relationship building. For example, Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to gain insights into their daily lives, like what products they prefer and why. & maybe you can fine-tune your strategy.

You can also use social media to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Get your message across

As people view Twitter and Facebook as social networks, not marketing machines, they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and post that your friends and followers share what you’ve posted.

Targeting and retargeting with Ads

The highly customizable nature of social media ads. Like Facebook ads are one of the reasons social media is important. These ads even allow you to target users by location, education level, industry, purchase history, and the pages they’ve liked. You also can retarget the users who visit you & even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. In any event, there’s no better way to leverage your presence than with the help of social media.

Immediate response

With the feedback you get in SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away. Consumers appreciate companies that respond to customer complaints.

Builds Brand Loyalty

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Contrary to this assumption, I believe that non-profits actually can do exceptionally well with social media. The very nature of social media interaction connects like-minded people for things they believe in. Social media is emotional; we participate because we want to or are moved or amused by something. Non-profit companies can take this opportunity to promote their work, their aims and the issues they deal with and gain support, publicity and awareness.

A few places to start:

  • Assuming your company already has a website, add a blog to post content in a more conversational style on issues and subjects that encourage comment and discussion. For example, some non-profit blogs document the progress of fundraising peoples by participating in a sponsored event or post pictures and videos of success stories and company events.
  • Facebook accounts have the option of creating a page or a group for your company – for this, a page is generally more appropriate because it enables you to add more structure to the profile. In contrast, a group might be more useful for a specific goal or issue you are trying to gain support for.
  • Twitter is a fantastic place for conversation and raising awareness. Hashtags can easily organize a subject and recently have been used to attract attention to issues which require donations and assistance; for example, many tweeters are adding the hashtag #Pakistan to tweets which include a link to one of the various donations sites for the Pakistan flood victims.

Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us a call. We’ll help your dreams come true. You can get the best smm panel here.

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